Tuesday, May 12, 2009

Clever advertisement for Chinese market

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This strikes me as a particularly good advertisement by Pantene for the Chinese market. All the better because the message has important implications for thinking throughout Asia. All the better because there is a Chinese element in most East Asian countries. More importantly, these countries have a historical legacy of collectivism, and this advertisement is a repudiation of that value system. So I thank Pantene for creating it. Too many other companies pander to the lowest common denominator. Here is a company which is raising standards. Watch the advertisement!

Andrew Sheldon www.sheldonthinks.com

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